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Apple’s Post-iPhone Era
The Vision Pro, Apple’s version of augmented reality goggles, was recently announced at its World Wide Developer Conference (WWDC). At $3,500, it is not a B2C device. Keep in mind, it was announced at a developer conference. Keep in mind, it is effectively, a Mac on your head (at this point). Apple is relying on…
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That Ivory Orbit
The Authenticity of ‘Got Milk’ Back in 1993, the California Milk Processor Board needed a fix. The problem? Improve milk sales. Dairy was in a slump. Focus groups conducted by Jon Steel — a partner at advertising firm Goodby, Silverstein & Partners — painted a fevered picture of an emotional connection to milk in its absence.…
