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That Ivory Orbit
The Authenticity of ‘Got Milk’ Back in 1993, the California Milk Processor Board needed a fix. The problem? Improve milk sales. Dairy was in a slump. Focus groups conducted by Jon Steel — a partner at advertising firm Goodby, Silverstein & Partners — painted a fevered picture of an emotional connection to milk in its absence. […]
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The Cost of Narrative
In 2004, HBO aired a series called Deadwood, a Western-style show by creator David Milch. Milch’s vision of Deadwood trafficked in all the traditional tropes of the Wild West, but applied contemporary sensibilities to its numerous subplots, making for a compelling narrative. At the time, HBO was well on its way to transforming into a […]
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Writing Meet Wall
“You’ve gotta see some of the new stuff we’ve got. Dustin, show him the wall. I’m just calling it the wall.” – Mark Zuckerberg character as written by Aaron Sorkin in The Social Network Kevin Roose’s new book, Futureproof: 9 Rules for Humans in the Age of Automation sits in that marketing sweet spot — […]
