Category: Writing
-
Educating Obsolescence
We have a generation that is growing up with modern computing interfaces. Instead of creating new tools for education, we are still pushing the “classic” models onto them. Why? Om Malik, from his blog article The Paradigm Shift
-
That Ivory Orbit
The Authenticity of ‘Got Milk’ Back in 1993, the California Milk Processor Board needed a fix. The problem? Improve milk sales. Dairy was in a slump. Focus groups conducted by Jon Steel — a partner at advertising firm Goodby, Silverstein & Partners — painted a fevered picture of an emotional connection to milk in its absence.…
-
The Cost of Narrative
In 2004, HBO aired a series called Deadwood, a Western-style show by creator David Milch. Milch’s vision of Deadwood trafficked in all the traditional tropes of the Wild West, but applied contemporary sensibilities to its numerous subplots, making for a compelling narrative. At the time, HBO was well on its way to transforming into a…
-
Writing Meet Wall
“You’ve gotta see some of the new stuff we’ve got. Dustin, show him the wall. I’m just calling it the wall.” – Mark Zuckerberg character as written by Aaron Sorkin in The Social Network Kevin Roose’s new book, Futureproof: 9 Rules for Humans in the Age of Automation sits in that marketing sweet spot —…